Champagne Life Shop

Champagne Life Shop had a great concept, but the brand wasn't living up to it. Starting with a brand sprint workshop with the client, this project built CLS's visual identity from the ground up. The workshop surfaced three core values, luxury, joy and care, that became the foundation for every design decision. The logo balances a premium, stamp-like quality with a playful hand-drawn illustration at its centre. The result is a brand system that finally matches what CLS actually is.